What do Las Vegas, NV, Branson, MO and Auburn, NY, all have in common? A unique brand that helps visitors understand their unique environments, attractions and cultures. In August, the City’s Historic & Cultural Sites Commission introduced a new campaign to help create a new brand for Auburn, entitled: History’s Hometown.

The Commission will promote the concept of History’s Hometown to help visitors recognize that Auburn is a remarkable hub for key figures and events in American history. The city offers attractions related to the Civil War, the Underground Railroad, Black History, American art history, Women’s Rights and more. In addition, “History’s Hometown” helps convey that Auburn is a small, welcoming city.

City Manager, Mark Palesh, believes that the new campaign leverages one of Auburn’s biggest strengths. “Founded in 1793, the City of Auburn has served as the historical crossroads for famous political figures, significant events, and culture,” Palesh says. “It provides a unique window into the forces that helped shape this country.”

According the Meg Vanek, Tourism Director for Cayuga County, the new positioning taps into a growing tourism trend centered around U.S. history and heritage. “Auburn really stands out among regional towns and cities,” explains Vanek. Not only does it offer all of the benefits of being located in the Finger Lakes, but its cultural and historic resources form the basis for a potentially robust heritage tourism program.”

The History’s Hometown marketing campaign will be rolled out over the next year. It will launch in August with billboards, public relations efforts, e-mail promotions and support at the retail level. For information about History’s Hometown, visit www.tourauburnny.com or call 315-255-1658.

About Auburn’s Historic & Cultural Sites Commission
The vision of the Commission is to position Auburn as the destination of choice in the Finger Lakes through support and promotion of its history and culture. The Commission organizations include Auburn Public Theater, Auburn Schine’s Theatre, Cayuga Museum & Case Research Lab, Harriet Tubman Home, Schweinfurth Memorial Art Center, Seward House Museum and Willard Memorial Chapel.

Fifty-Mile Long Garage Sale  July 25th and 26th, 2009

Rt. 90   (NOT the Thruway) Montezuma to Homer, NY

315-255-1658 or 800-499-9615

email jesse@tourcayuga.com          website  www.tourcayuga.com

8am-4pm both days. Rain or shine, hundreds of sales, start at either end or in the middle,

drive carefully and watch for crazed shoppers!

Cayuga Museum of History & Art

203 Genesee Street
Auburn, NY 13021
315-253-8051
www.cayuganet.org/cayugamuseum

Open Tuesday – Sunday: Noon – 5pm. Regular admission is free, however donations are gratefully accepted. A Child’s World will present a view of childhood stretching from colonial times to the present exploring ideas of education, family, and child labor.
 
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The Cayuga Lake Wine Trail Turns 25 and We Have A Lot To Celebrate!
 
Each winery is selling our 25th Anniversary Commemorative Items–Wine Glasses,
T-shirts, Pockette Corkscrews and Waiter Corkscrews, so plan a visit soon.

Cayuga Wine Trail
P.O. Box 123 · Fayette, NY 13065
Tel: 800-684-5217 · 607-869-4281 · Fax: 607-869-2429
info@cayugawinetrail.com
 
Check out our Family Days during the month of August on Wednesdays.
1981 – Mary Plane, of Plane’s Cayuga Vineyards (now called Cayuga Ridge), looked at her empty parking lot and knew, if her fledgling winery was to succeed, she needed to fill it. What could she do to entice people to visit? Would people come if there were more to do, more to see? Thus began Mary’s vision of the Cayuga Wine Trail. And, Mary was right! (more…)